The QR Code has been around since 1994 when Denso-Wave, a Japanese company, began using it to track auto parts inventory.  Today, however, the drive to use QR Codes is based more on having a unique marketing tool to engage smartphone users with your brand message.

QR Codes are handy marketing tools because they:

• quickly link anywhere
• have a long shelf life
• can change destination at any time
• track scans
• are a novelty
• offer a differentiator
• attract an upscale audience
• make your product more relevant to young adults

QR Codes can be used to:

• access a web page
• send a text message or email
• generate an instant message or TextChat
• play a video
• enter a sweepstakes
• generate a mobile coupon

It’s Hip to Be Square

If you are using an ordinary black & white QR Code, your promotion will be just that…ordinary.
Custom QR Codes from Advanced Telecom Services carry the message of your brand along with a 3.4 times* greater scan rate than ordinary QR Codes.

Which Would You Be More Likely to Scan?

The QR Code of Ethics

While Custom QR Codes will enable your brand to increase its scans and participation rates, if you don’t have solid content behind your QR Code, you’ve violated the QR Code of Ethics.

When your customer scans the Custom QR Code, it should take her to a mobile web site that is fully optimized for the mobile phone.  Taking her to an ordinary web site will not be an ideal user experience.

Your One Stop Mobile Marketing Shop

That’s where we come in.  At Advanced Telecom Services we have honed our mobile marketing craft to get RESULTS for your brand.

We have learned that size definitely does matter…and smaller is better when it comes to the mobile screen.  That’s why we’ll optimize your web site or message for the smaller screen of the mobile phone so that it’s easy for your customers to navigate.

We also believe that no QR Code promotion should be without the assistance of a text message marketing option as well.  With text message penetration at almost twice the size of smartphone penetration, it would not be prudent to run a QR Code campaign without its text message marketing partner.

QR Code of Silence

If you are using ordinary QR Codes, you are not maximizing the potential of the QR Code.  A Custom QR Code answers the rap against QR Codes by supplying the branding that you need plus giving the added bonus of 3.4 times more scans.

That’s just the Black & White of it.